One drawback is even when developers have optimized their rewarded video strategy, they may still see that more than half of their players don’t engage with the ad. Game developers looking to incorporate rewarded videos can add different layers to their games, or provide various rewards such as gems, extra time, extra lives, etc. Rewarded video – unlike interstitial and banner ads, if integrated right, rewarded videos can also increase retention and session length.Here are few different categories and strategies to boost revenue for hyper-casual games – Read more in How to Boost Your App with Elite User Segmentation. In addition to evaluating specific ad units, developers need to consider factors like session length and the number of sessions per day when strategizing ad implementation to serve more impressions to users. In addition, hyper-casual games, unlike other genres that target more specific audiences, are built for the masses, which also opens up the door for various methods of monetization.īecause hyper-casual games rely on ads as their primary form of monetization, choosing the correct ad units and monetization technologies is crucial for driving revenue. With no tutorial, even more so than casual games, players can instantly get into gameplay and get hooked on improving to reach new levels. Hyper-casual games’ combination of simple mechanics and UI deliver a very accessible and engaging user experience. Here are some additional hyper-casual game mechanics – Mimicking racing or driving, these games offer fast, exciting play. Swerve – swerve games require a player to move on a track or move out of the way of oncoming hazards using swerve mechanics.These games provide a simple but addictive user experience. Candy Crush Saga is a highly successful example. Merge – in games using merge mechanics, you usually combine or swap cells in a row or column to achieve the game’s goal. ![]() Like Tetras, some puzzle games can also rely on skill and timing. Puzzle -a more relaxed type of hyper-casual game, the puzzle category is incredibly popular for its addictive nature by inciting the user to create order.Agility mechanic games become highly addictive for people who want to beat their current high score. As the game increases to new levels, the speed at which you move becomes more important. Agility – agility mechanics are often found in hyper-casual games because they encourage the players to act fast while gaining skill.With short rounds, successful hyper-casual games often offer multiple lives or chances to reduce the risk of losing a player. ![]() Timing – very common, the difficulty of these games is determined by your timing and variated by the speed at which each round plays. Here are some of the simple mechanics used in hyper-casual games and why they are effective – The idea is to instantly tap and play, each time getting a little better than the next, which makes them highly addictive. As the name suggests, these games are easy to play by using simple mechanics with no need for instructions or tutorials. Modern mobile hyper-casual games have the same qualities but have expanded the definition with incredible variety and appeal. From Space-Travel to Pong, these games were loved by the masses because they were easy to play, but more importantly tempting to replay, and replay, and so it goes… Hyper-casual games were born in the arcades several decades before. ![]() This brief article will define hyper-casual games, where they came from, and most importantly, how they can be monetized. Why? In an age of digital advertising, with a mobile device in nearly everyone’s hands, these games present advertisers with an incredibly effective delivery system… a game where screen time is immediate and addictive. Hyper-casual games have seen unparalleled growth, and are only getting stronger. In the last 10 years the app stores have seen everything from hard-core, mid-core, and casual games take-off, but the far casual side of the spectrum is now dominating the app charts.
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