![]() The entire adtech sector is abuzz with the changes that Apple is introducing, and companies like Facebook are already looking at different ways by which they can improve the effectiveness of their ad campaigns. Every user will be able to see the information that different apps are tracking, and app developers will be required to publish information about how they utilize this information. The company is also going to introduce a “nutrition label” for different apps. The buck does not stop with just Apple IDFA changes. These trackers collect information, analyze it, aggregate it, and then actively monetize it. The company released a report, entitled “A Day in the Life of Your Data,” in which they stated that every app on average has at least six trackers. However, a user is capable of resetting the IDFA, provided that they know about it.Ĭompanies like Facebook, however, have sidestepped this multiple times by obtaining extensively detailed information about user activities, including IMEIs of iPhone handsets as well. Since each Apple device has a unique ID, advertisers are able to obtain more accurate information. iOS 14 is going to kill this with the next beta release of its new update. Advertisers receive a notification whenever a user takes action, such as clicking on an ad or interacting with them in different apps.Įvery Apple device that is shipped comes with a discrete IDFA. Think of an IDFA as a cookie, except it works on a device level, and is not just limited to browsers. It is the only method available to advertisers to track and push ads based on a user’s preferences. Advertisers use these identifiers in order to target relevant ads for customers.Ĭompanies use IDFAs to track the effectiveness of their ad campaigns on mobile devices. These are essentially unique identifiers assigned to each mobile device. Think of it as an Apple ad ID assigned by the company. IDFA stands for “Identifier for Advertisers”. IDFA tracking is a common tool used by advertisers to target users. What Is IDFA? A Deep Dive into Apple IDFA ![]()
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